Remember how fun and nostalgic this brand really is! Get ready to level up and tap into the magic of Nintendo!
Now
you are playing with power!
Nintendo has been crushing it in the interactive entertainment industry pumping out iconic game consoles that are the envy of their competitors. They’ve created some of the most recognizable games and characters in the universe, and they’re definitely a part of popular culture. Our mission with this ad campaign was to keep Nintendo’s current audience engaged and excited by highlighting all the unique features and endless possibilities the Switch has to offer.
The quest
This project was a partnership effort between three top-notch designers. Before we even got into the nitty-gritty of our creative strategy, we decided to deep dive into the company’s ethos. As we were getting to know the business inside and out, we noticed something surprising about Nintendo’s ads: they never really showcased their top-notch graphics as much as other video game companies did!
The endgame
From start to finish, there were so many levels to this project that kept us on my toes. But together, we tackled each challenge with enthusiasm and creativity. The colors we used were so vibrant and eye-catching, it was hard not to smile as we worked on it. And as we progressed through the project, each level was just as special as the last. Working with such an amazing group of people made the entire process so much fun. We bounced ideas off each other and supported one another every step of the way. It was truly a team effort, and we couldn't be happier with how it turned out.
